Residential Energy Efficiency Progress
A survey by Shelton Group concluded that Americans are lagging in energy efficiency due to reasons including tight funds, denial about their energy usage, and lack of knowledge about how to act effectively. They found that a typical homeowner would need to see an increase in their monthly electricity bill of about $100 to motivate them to make further investments in energy efficiency. The study seems to focus on construction upgrades such as windows and water heaters, even though similar efficiency gains can be made with inexpensive approaches such as putting energy vampires like electronics on power strips to cut their power draw to zero when they are not in use.
Read more about it here: http://www.treehugger.com/energy-efficiency/americans-not-making-great-progress-home-energy-efficiency-improvements.html